Confidential Strategy

Operations Scaling Plan

From MVP to Investor-Ready Execution Machine.

Current Scale (Confirmed)

5
Pro Teams
35+
Total Players
7
Top Creators
200+
Videos / Month

Structure Options

Option 1

Minimum Viable Team

The leanest setup that works. 10 People.

Leadership (2)
  • Head of Esports & Ops 1
  • Head of Biz Dev 1
Talent & Ops (6)
  • Team Managers 5
  • Creator Manager 1
Content System (2)
  • Content Strategist 1
  • Content Ops Manager 1

Total Cost: ₹4.5L - ₹5.5L / mo

Recommended

Investor-Ready Team

Scalable execution machine. 14 People.

Leadership (3)
  • Head of Esports & Ops 1
  • Head of Content 1
  • Head of Biz Dev 1
Talent & Ops (7)
  • Team/Creator Managers 6
  • Community Manager 1
Revenue & Content (4)
  • Content Strategist/Ops 2
  • Brand Sales Execs 2

Total Cost: ₹6.5L - ₹7.5L / mo

The System

Operational Flywheel

How 10 people manage 35+ talents efficiently.

📸

Capture

Team Managers

Source raw content
🎬

Process

Ops Manager

Filter & Assign
✨

Polish

Strategist & Editors

Packaging & Context
💰

Monetize

Sales Team

Sell the Reach

Role Responsibilities & KPIs

1. Control Tower (Leadership)

Head of Esports & Ops

The Owner of Discipline

  • Manage all 5 Team Managers
  • Approve tournament schedules
  • Enforce player contracts/discipline
KPI: Team Win Rate & 0 Operational Failures

Head of Biz Dev

The Revenue Engine

  • Pitch to brands & sponsors
  • Manage sales executives
  • Create monetization products
KPI: Monthly Revenue Pipeline (₹)

2. The Engine (Operations)

Team Managers (x5)

Boots on the Ground

  • Wake up players & ensure practice
  • Record raw content (vlogs/BTS)
  • Report issues to Head of Ops
KPI: 15 Content Pieces Submitted / Week

Content Ops Manager

Traffic Control

  • Receive raw files from managers
  • Assign to editors with deadlines
  • Quality check final outputs
KPI: 0 Missed Upload Deadlines

Content Strategist

The Brain

  • Plan video topics & scripts
  • Analyze YouTube/Insta analytics
  • Design thumbnails & titles
KPI: Average View Duration (AVD) %

3. The Harvest (Growth)

Creator Manager

Talent Growth

  • Guide 7 creators on trends
  • Negotiate brand deliverables
  • Track creator mental health
KPI: Creator Follower Growth %

Brand Sales Execs

Deals Closer

  • Outreach to 50 brands / week
  • Close small-mid tier sponsors
  • Manage client reporting
KPI: 20 Qualified Leads / Month

90-Day Phased Hiring Plan

Phase 1: Control & Discipline Day 1-30

Stop chaos, fix content collection, enforce systems.

  • Head of Esports & Ops (1)
  • Team Managers (Starts with 3, scale to 5)
  • Content Ops Manager (1)
✅ Outcome: Editors unblocked, Content collected on time.

Phase 2: Quality & Authority Day 31-60

Upgrade content into guidance + mentorship.

  • Content Strategist (1)
  • Creator Manager (1)
✅ Outcome: Pro-to-community content live.

Phase 3: Monetization Day 61-90

Turn system into money.

  • Head of Biz Dev (1)
  • Brand Sales Execs (2)
  • Community Manager (Optional)
✅ Outcome: Brand deals, Paid communities, Investor confidence.
💡

How to Explain This to Investors

"We hired ops first to remove execution risk, content next to build authority, and sales last to monetize proven systems."

⚠️

Important Founder Advice

1. Never overhire editors before ops.
2. Never let players manage content.
3. Never let sales promise what ops can't deliver.